Strategic Relationships and Social Capital in Times of Crisis

The disruption caused by the coronavirus is profound and far reaching. Effects may vary a bit by industry or location. But one thing we’re all experiencing together is the challenge –and opportunity– of staying connected. It is a reminder that we’re all connected and that our relationships matter even more.
To thrive in sales uncertainty and build relationships of lasting value, one tool in your toolkit stands out above the rest. Social capital.
Social capital is the collective value of our relationships, and the win-win results we create through them. It may not be on your company’s P&L statements, but it is one of the most important things we can be investing in, especially right now.
When we focus on our social capital strategically and the relationships that we’re building, it serves us well in times of uncertainty. When we invest in social capital and build relationships, we have an opportunity to create