Storytelling with Data – Starting with Why and How

By Tina Munro, Client Engagement Manager at Heinz Marketing
Introducing Ollie Munro, the Marketing Performance Mutt.  (OK, he is a fancy mutt, an Australian Labradoodle to be exact)
You may have learned about Ollie from a recent post by our summer intern, Chase.  Ollie is a data driven dog.   He lets his human, Tina, come up with all that marketing fluff (HA! Get it!), but he wants to see it turn into sales. His mantra – “Show me the Money!” He holds her accountable to show measurable ROI from all that marketing stuff she does, so that she can earn a pay check to buy him more marrow bones and his fancy dog food which is imported from Italy (no joke). Ollie, the MPM, will be a regular contributor to the Heinz Marketing blog.  Here’s his first one:  
You have an Executive Quarterly Business Review on Friday.  You are collecting data from sales,