Why are you cutting your price? Cutting your price due to the demands of the customer is stupid! Yes, you read it correctly: it is stupid. The only reason the customer demands you cut your price is because they don’t see enough value in what you’re selling. The reason they don’t see more value is because you have raced the process forward, most likely because the customer asked about your price or gave some other buying signal. Selling fast is great, but selling fast can often be cheap and lousy!
Stop the Discounting by Increasing your Value:
Your goal is to create enough value to warrant the price you want. How do you create more value? By taking the time to ask questions, listen and build on what the customer says. The customer will gladly pay more once they see enough value. Don’t use the argument with me about how you have
