• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Solution management strategy: common sense principles but not common practice

Jay Mitchell - 31 October 2019

Do not be afraid to challenge your engine and engage your customers.
Your solution management strategy is the main sustenance of your organization’s sustainability. Without a solution, you have nothing to offer, nothing to sell. And without a solid and strategically evolving solution strategy, your organization will not stay abreast of any market change for very long into the future.
A solution management strategy needs to take target buyers’ greatest needs — their greatest unsolved pains — as input and output to the world an innovative answer. This is all common sense.
Yet these best practices are scarily too often not common practice in solution management strategy.
Too often senior leaders do not do what they know is intrinsically right or what appears to be attractive from a market opportunity standpoint. Instead they back down when the technical team pushes a different investment plan.
Who Is Right? Let the Customer Decide. 
While certainly not the

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative