Solution management strategy: common sense principles but not common practice

Do not be afraid to challenge your engine and engage your customers.
Your solution management strategy is the main sustenance of your organization’s sustainability. Without a solution, you have nothing to offer, nothing to sell. And without a solid and strategically evolving solution strategy, your organization will not stay abreast of any market change for very long into the future.
A solution management strategy needs to take target buyers’ greatest needs — their greatest unsolved pains — as input and output to the world an innovative answer. This is all common sense.
Yet these best practices are scarily too often not common practice in solution management strategy.
Too often senior leaders do not do what they know is intrinsically right or what appears to be attractive from a market opportunity standpoint. Instead they back down when the technical team pushes a different investment plan.
Who Is Right? Let the Customer Decide. 
While certainly not the