A Complete Guide to Putting the “Social” Back in Social Selling
Social selling has finally (and dangerously) reached buzzword status. Dangerously, because there are misperceptions about what it means, how to do it, and just as importantly, how not to do it. Misperceptions, because salespeople have forgotten the social part of social selling.
Instead, they pitch, spam, annoy their contacts, and think that’s actually helping them sell. It’s not, because that’s not what social media is for.
What Is Social Selling?
Social selling is a misleading term. Done right, it doesn’t actually involve selling, which is good, because no one wants to be sold to on social media.
Social media is a place to begin conversations, which leads to building relationships, which can yield real-world sales. It is a place for networking, research, and engaging audiences, not for pitching prospects. Ultimately, social media selling is not about the number of contacts you accumulate; it’s about