By Tibor Shanto
I know you may think I have the title wrong, but I mean it, it seems social selling is dying and just stinking out the neighborhood. I have read my share of “cold calling is dead” articles, and what made them amusing is that they were all emotion based. While these pieces came in different flavours, they all boiled down to:
A bunch of people who have never cold called, or have not done so for a long time, with no clue as to how to execute the craft at a level to fill a pipeline; affirming the fears of their audience and by sharing how they hide the tears. Preach Brother preach! Beyond discomfort, inability to stand up to scrutiny, and the safety in number element of being a cold calling hater, there has never been much in the way of specifics.
While the title above may be pushing it,
