It’s time for me to call the baby ugly and believe me, it is ugly! Social selling is neither social nor selling. Ok, phew! I feel better now that I got that off my chest. I’m sure I upset some of you, though. I’m not sorry. I said these were prospecting truths, so part of that means that I can’t skate past social media or email. Too many salespeople fail in sales, because they want to take the easy way out. They think that if they just send out emails or post enough on social media that the world will somehow find a path to their door.
Myth busted! It’s time to do the work! Go ahead and call it the hard work. It’s a cop out to think that you will meet your sales number with social media and email. You’re just scared to engage in a real conversation. You’re
