Social selling adoption is growing. What about results?

Is social selling already the new normal or are organizations still figuring things out, or not even trying it yet?
Over the years, we’ve identified two critical success factors for social selling success. One is the alignment of the social strategies between marketing and sales. The other is the adoption rate across the sales force when it comes to the regular use of social selling tools as part of a seller’s workflow. Today, let’s discuss the latter, the adoption rate of social selling tools and the impact on sales results.
In 2017, we saw that adoption rates of social selling tools drive sales results in a significant way. And results are even better when the organizations’ social strategies are aligned between marketing and sales. Let’s have a look at the 2018 data based on our 4th Annual Sales Enablement Study.
More and more organizations are improving their adoption of social selling tools: the