Social sellers, don’t send that message yet!

Whenever I experience bad prospecting and social selling behaviors, I cannot resist writing about it. Not to blame anyone, but to encourage sales enablement professionals to include prospecting (via email or social media) in their initiatives and to shed light on bad behaviors that put people off and create more damage than just a lead that does not convert. I have written about bad email habits and the related coaching need. Here are more no-go’s and how to do it better!
No-go #1: Don’t push your request or your product to a newly added connection. Instead, establish a relationship first and show that you CARE. TAILOR your message and make it PERSONAL.
This behavior comes in different forms and shapes, via LinkedIn message.
Here is an example:
Tamara, Thanks for the swift connect.
I am looking forward to a business partnership with your company. We specialize in B2B Lead Gen and Primary Market Research