Social prospecting cheat sheet #2

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction.
In this post I am going to talk about greatly increasing your prospecting odds without an introduction. I am also going to give you a template you can copy to make this happen.
Typical success rates in getting intros using this approach vary from approximately 1 in 2 to 1 in 5, vs 1 in 100 or 1 in 330 for cold calling. Hence, I think it’s a good approach.
Birds of a feather
This is a direct approach. There is no transfer of trust (“social capital”) from an intermediary as there is in the approach I described in my last post.
What makes this technique work far better than cold calling is the trust that exists because you have a common bond with the person you are approaching. This common