If you’ve read any of my previous posts on this blog you will know that I think relationships determine if you will get a meeting with your prospect.
In this post I’m going to give you a few templates you can copy to help you get referrals to the likely 22,500 people you have available to help you save (and maybe prosper) in your new sales gig.
Typical success rates in getting intros using this approach is approximately 1 in 2, vs 1 in 100 or 1 in 330 for cold calling. Hence, I think it’s a good approach.
Linkedin, the relationship map
I recommend thinking of Linkedin as the Google Maps of business relationships. It’s the world’s largest database showing who knows who.
If you have figured out who you want/need to sell to, search for some of these companies on Linkedin and see if you have any second degree connections in these companies