Social calling math

This post is a bit of a continuation from last week’s post. In that post I did some math.
The math was about the conversion rates of cold calling based on data I have collected over the last few years from others and my own sales team.
This post is going to be about math too but this time I want to focus on prospecting using a social selling approach or what I call “social calling”.
Some background math
As I’ve mentioned in a previous post, there’s a professor of psychology at Oxford University called Robin Dunbar and he did some research on how many relationships we all have. He figured out that we have about 150 relationships we can maintain (this number should be higher for sales people.)
If you know 150 people and each of your connections (“first degree connections”) know 150 people then you can be referred to 150 x 150 people = 22,500