Smile: Your Selling On-Video Superpower!

Smile! It’s your selling on-video superpower. People who smile are perceived as friendly, approachable, caring.  And yet, smiling is such an uncommon expression in business – especially on video!
Yes, there are many times you may be discussing serious matters, but a video message or presentation delivered by the grim reaper can be pretty wearing.  Surely you can find the occasional reason to smile in a conversation.  Surely you can find the occasional reason to smile in a sales conversation!
I’m not advocating you paste on a phony smile – your customer can read that – especially on-camera.  But think about what good news you may be sharing and let your face know!  For example, are you:
Solving a problem?
Saving your customer time or money?
Creating a vision of what’s possible?
Sharing a success story?
Or just smile and let them know you’re enjoying your conversation!
Look for moments to smile on video.
p.s.  If you’re out of