Small Business Owners Don’t Want to Learn How to Sell

Hiding behind technology doesn’t drive sales—THIS WILL.
May 5th to 11th is National Small Business Week in the United States. For more than 50 years, the U.S. president has issued a proclamation that dedicates the first full week in May to celebrating America’s entrepreneurs and small business owners.
There’s plenty to celebrate. More than half of Americans either own or work for a small business, and those companies create about two out of every three new jobs in the U.S. each year, according to the Small Business Administration (SBA). In fact, 99.7 percent of all U.S. employers are small businesses.
These companies tend to be founded by people with deep expertise in their fields and an inspiring vision for the future. But they often lack one critical business leadership skill. They never took the time to learn how to sell.
The Sales Leadership Gap for Small Biz
Most small business owners founded their companies based