We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. But sometimes the tactics we use over and over again are “tried and true” for a reason.
I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix.
Their sustained, predictable and repeatable success with webinars was inspiring. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often:
1. They are infinitely repurposable
Start with a recorded webinar and you’re just a couple steps away from an on-demand video, a podcast, a white paper, a series of blog posts, unlimited quotes and more. Webinars are truly one of the most efficient and repurposable marketing channels around.
2. They are engaging &
