• Skip to main content

Top Sales World - inspiring the global sales community

  • Home
  • About
  • The Top 50
    • Top 50 Sales Blogs 2020
    • Top 50 Sales Books 2020
    • Top 50 Keynote Speakers 2020
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Contact Us

Six focus areas keeping B2B CMOs up at night

Matt Heinz - 10 October 2018

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year.
The discussions at each CMO breakfast range widely from strategic to tactical topics, from professional development to managing culture and marketing technology stacks.
But despite the wide variety of topics discussed, the same six focus areas come up every time.  And given the tone and tenor of the conversation, these are clearly the areas taking up the most time.
(If you want to join a future CMO breakfast this fall in Salt Lake City, Denver, Austin, Boston, NYC, Phoenix and other planned markets, please let me know and I’ll send you an invite.  Special thanks to Outreach for literally buying the bacon to make these meetings possible!)
Here they are (in approximate order):
Sales and marketing alignment: Not just

© Copyright 2010 - 2021 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative