Simple Way to Overcome Awkward Requests

I am coaching the owner (Sandra) of a unique service who is seeking to publicize her business through local organizations.  As luck would have it, she is friendly with the husband of the Executive Director of one of these key groups. However, because they are friends, she feels awkward asking for help from his wife. Her dilemma is not uncommon in any line of work. When the question is sensitive, what can you say to avoid crossing that line between friendship and business?
Words Matter
The answer is to remember that, while no one likes to give money, everyone likes to give advice!
My suggestion to her, and to you, in similar situations, is to choose your words carefully and say the following,  “I would like to ask your advice on a matter very important to me. If you would prefer not to offer suggestions, I will totally understand. Is that okay?” 
Let’s unpack that approach:
Asking for “advice,” as opposed