If you’re in Sales and you get your leads from Marketing, quit trying to kid anyone. You like it that way. Let’s come clean on the reason — you hate having to prospect.
It’s time to grow up, put on your big boy or big girl sales pants and accept responsibility. As much as you don’t like having to prospect, by having Marketing gather your leads it gives you an easy out when you miss your number.
You can admit it quietly. Nobody will hear you. But by having Marketing gather your leads, they become an easy scapegoat when you fall short on your sales quota.
I’m tired of this nonsense between Sales and Marketing.
It’s time for Sales to take control and own the entire prospecting process, including all lead generation. Don’t go whining over your quarterly spreadsheet about this, but rather own up to it.
If those of us in Sales are going
