Sales is not a destination; sales is a journey of continual learning. Throughout my many years of selling, I have been constantly gaining new insights and ideas. The discussion continues about whether sales is an art or a science. People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. It’s up to you to determine how you want to hear the noise. I do see technological advances helping us in sales, but sales is still about human interaction and emotional decisions. I don’t care what you sell or who you sell it to. Even if there is zero interaction with humans, somebody somewhere is still involved and somewhere along the way emotion entered into the process. This is where prospecting has to come in.
I want you to be successful, so my last 10 truths are to
