You are going through the feed on your favorite social media and you come across…
“Getting crabby about marketing. It’s opening day of crab season here and our traps have just been set. The idea of setting traps for a bounty to come is always really exciting, especially on opening day. It’s been a long winter, and I can’t wait for the feast to come.”
“Have you gone through a long winter in your business?”
“Has it been a while since you feasted?”
Intrigued?
Does this opening by book ghostwriter Laura Elliott’s grab you? (Yes!) Does it hit a nerve? (Very likely) Do you want to read on? (Absolutely!) Why?
The unexpected crab metaphor.
This talented writer knows that metaphors always draw people into a story, article, or post. They arouse curiosity, evoke images and feelings, and connect with readers instantly. Metaphors are stories in microcosm–and everyone is intrigued by stories.
If you write posts
