• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

SEO is Not Just Keywords and Links

Matt Heinz - 12 July 2019

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing
The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords.  These practices are by no means dead but are becoming more outdated.
Many other factors can affect your ranking results.  Here are some general SEO tips to think about when writing content and building out your pages.
Content and Page Structure:
Page Title:
Every page needs a unique title, avoid keyword stuffing.
Recommended format by Moz: Primary Keyword – Secondary Keyword| Brand Name
Must be created in HTML and XHTML tag
50-60 characters in length
Use an H1 tag for title of your page or post
Try to include the keywords closely related to the page title
Always include your main keywords in the first 300 words of your page. It’s also helpful to use H2 tags for subheadings.
Content should focus more

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler Training
Amy Franko
Assessments 24x7
Integrity Solutions
Kurlan & Assocs
Membrain
Mereo
Objective Management Group
Salesforce
Sandler Research Center
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2023 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative