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Selling On Video: Will your Sales Team Make the Cut? 

Julie Hansen - 23 July 2020

Many sales teams rose to the challenge of selling on video over the last few months.   But let’s be honest, initially that bar was pretty low:
“Got a decent background?  Camera on?  Know your platform?”
“Great!”
But customers today are being bombarded with vendor video calls – a never-ending parade of missed connections, bad lighting, worse eye contact, extreme close-ups, and awkward pauses/talk overs.  The result?  Many sellers are losing deals they would have won months ago, simply because they do not have the specific skills required to connect with customers effectively on video.
The bar has been raised.   Will your sales team make the cut?
These otherwise good sellers lack the virtual screen presence and know how required to project confidence, credibility and empathy on video – leaving the door wide open to competitors who do. So how do you ensure your team makes the cut?
Stop practicing on customers.
Providing sellers with the tools,

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