Selling is leading: Seven lessons from featured Sales Book Club author David Brock

Leadership opportunities abound right now.  Every individual at every level of every organization has an opportunity to step up, show courage and empathy, and lead their teams forward.
When we think of leadership opportunities, too often we look at the very top of organizations.  In last week’s Sales Book Club, Sales Manager Survival Guide author David Brock talked about the role every sales professional can equally play in not just leading their organizations through crisis, but leading their customers and prospects through it as well.
“There aren’t many other roles in an organization that can impact the trajectory of not just their own company but countless others they can lead towards better, more profitable futures,” he said.
“Your buyers are looking for direct, for clarity, for something that can help them forge a positive and profitable path forward.  This is an incredible moment and opportunity to create trust, credibility and leadership with and