Seek to Serve Spotlight: How HireBetter Remained Relevant During a Worldwide Talent Upheaval

Once COVID-19 hit in early 2020, companies around the world pushed pause on hiring. In fact, for many the situation demanded downsizing, dismissals and layoffs.
For HireBetter, a leading talent management firm in Austin, Texas, this meant a sales pipeline drying up and a bleak prospect for the unknown in the months ahead.
In the face of this, many professional services firms would show their desperation. They would push marketing harder and more aggressively, demanding the sales team call more often and in new markets. The results would likely be slim, if not negative for the long-term. For HireBetter, they chose a powerful response that provides audiences value here and now.
“The COVID-19 upheaval presented a unique set of circumstances for not only HireBetter but also the organizations we serve,” said Kurt Wilkin, CEO of HireBetter.
“With cost-cutting measures in full swing – often as a means of survival – organizations needed to balance