Sales Tools to Serve Your Buyer’s Journey

Sales tools can be a powerful enhancement to your strategy in serving your buyer with valuable, differentiated solutions. From one-pagers to buyer profiles to presentations and more, there is a wide variety that sales and marketing teams work together to create.
In fact, by choosing to enable their sales teams with relevant sales kit assets and tools, a leading customer communications solutions provider achieved an astounding 194% increase in pipeline growth within 60 days once they stopped wasting the valuable time of their field sales professionals.
Yet a tool is only as effective as a master who knows how — and when — to best use it. A buyer stalled in the awareness stage of the buying journey may not be ready to look at your technical specifications, while a buyer who has reached the evaluation stage of the buying journey might find that very valuable.
Know how to serve your buyer — and with which sales tool —