Sales Success and the Importance of Tapping Into Purpose

Sales organizations that are not only meeting but surpassing their annual goals are relentlessly focused on two core principles: purpose and values.
Every sales leader is looking for that magic formula for sales success — the one that will lead to higher conversion rates, increased revenues and stronger customer loyalty. And in today’s digital world, technology is on the top of the list for many. According to some estimates, the combined annual investment in technology is on track to reach upwards of $50B. Sales teams now have more technology than ever to support their efforts.
And technology can certainly help. So can training.
But with companies spending more and more on both—annual investment in sales training now approaches
$4.6B—the results simply aren’t following. That’s right: Even with all those billions being spent to
boost sales effectiveness, the number of sales organizations with sales reps
that make quota continues to drop.
Something’s clearly missing. In fact, part