Sales Playbook and CRM Problems – What the Data Tells Us

I can’t remember a spring where the pollen was worse than in 2018.  You go to the car wash and an hour later your beautiful car is covered in yellow crud and you’re out $20.  A waste.
Perhaps you have an irrigation system with a rain sensor that tells the controller that your lawn and flower beds don’t need to be watered today because it is pouring outside.  Yet, when you look out the window you see that the sprinklers are running despite the existence of a rain sensor.  A waste.
Did you ever spend hours assembling a child’s toy only to watch it sit unused until the kid outgrew it and you gave it away?  Waste.
For years I noticed that most people never touched the manuals, handouts, CD’s, card decks, and books that were distributed to them for the training programs in which they participated.  How