Sales Pipeline Radio, Episode 193: Q & A with Nani Shaffer @Demandbase

By Matt Heinz, President of Heinz Marketing
If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify,  iTunes, Blubrry, Google Play, iHeartRADIO, or Stitcher
This week’s episode is entitled “How ABM is Evolving: New Best Practices and Pitfalls” with Nani Shaffer, Senior Director, Demand Generation & Operations at Demandbase
Demandbase is synonymous with account based marketing. They have done a ton over the years to really develop the definition of account based