Sales Pipeline Radio, Episode 192: Q & A with Lisa Magnuson @Lisa_magnuson

By Matt Heinz, President of Heinz Marketing
If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify,  iTunes, Blubrry, Google Play, iHeartRADIO, or Stitcher
This week’s episode is entitled “How to Win (and Keep Winning) Bigger Deals” and our guest is Lisa Magnuson, Founder of Top Line Sales and the author of The TOP Sales Leader Playbook: How to Win 5X Deals.
I ask Lisa in 2020, what should sales professionals be