By Matt Heinz, President of Heinz Marketing
It’s another episode of Sales Pipeline Radio, (live every Thursday at 11:30 a.m. Pacific). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. Catch up on past shows at SalesPipelineRadio.com and subscribe on Spotify, iTunes, Blubrry, Google Play, or Stitcher
I talk this week with one of the masters of B2B sales, digital selling, a good friend, Jamie Shanks in an episode I call Selling with Spears: Account-Based Sales Development Best Practices with Jamie Shanks
I asked Jamie: “I’ve noticed in a lot of your marketing, and a lot of your messaging, that you’ve made the shift from social selling to digital selling. Help me understand, what’s the difference, and why is it important to think about this, broader than just social channels,