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Sales Pipeline Radio, Episode 157: Q&A with Frances Traisman @FrancesTraisman

Matt Heinz - 18 March 2019

By Matt Heinz, President of Heinz Marketing
Thanks for being loyal followers of Sales Pipeline Radio. If you miss us live every Thursday at 11:30 a.m. Pacific you can listen in anytime, everywhere podcasts play.  The show is just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify,  iTunes, Blubrry, Google Play, or Stitcher
We were thrilled this last time, in an episode called, Baseball and B2B: Sales Lessons from the Seattle Mariners, to talk to Frances Traisman, Senior VP of Sales for the Seattle Mariners who joined me as we uncovered some great B2B lessons from baseball that apply to all businesses.
Here’s just a taste of Frances’ insights:
So as far as a strategy when it comes to sales, first and foremost if we’re talking from a B2B standpoint we’re listening to them about what’s important to them. So

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