By Matt Heinz, President of Heinz Marketing
Late in 2015 we started Sales Pipeline Radio, live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify, iTunes, Blubrry, Google Play, or Stitcher
We were thrilled this last time to talk to Derek Slayton, CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact
The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius, the ABM Platform company. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility. Derek contends tB2B marketing is