Sales Pipeline Radio, Episode 146: Q&A with Matt Gorniak @mgorniak

By Matt Heinz, President of Heinz Marketing
Over three years ago Sales Pipeline Radio, began.  We’re live every Thursday at 11:30 a.m. Pacific. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
We were thrilled this last time to talk to Matt Gorniak, Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.  We talk about the power of reviews in B2B products.  We use reviews either intentionally or subtly in so many decisions we make, whether we’re buying something on Amazon, buying an app on our iPhones. But reviews are just as important for complex B2B technology decisions. We talk