Sales Pipeline Radio, Episode 127: Q&A with Guy Weismantel @guyweismantel

By Matt Heinz, President of Heinz Marketing
Late in 2015 we started a show called Sales Pipeline Radio which runs live every Thursday at 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
We were thrilled this last time to be able to talk to Guy Weismantel, CMO at Pushpay.
We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets.  He shares insights applicable in any industry and also touches on building culture within marketing.
A couple of questions Guy answers are:
Is there a difference with an audience that maybe doesn’t