Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

By Matt Heinz, President of Heinz Marketing
Thanks for tuning in live on Thursdays for Sales Pipeline Radio at 11:30a.m. Pacific.  Hope you’re enjoying this 30 minutes long episode– fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.  Don’t worry if you miss it live, you can listen in and/or read transcription below!
We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.  You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
We were thrilled this last time to be able to talk to Chandar Pattabhiram, CMO at Coupa Software. This episode is entitled, “Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram“.
Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy.  Known for his mantra “marketing is