Sales Pipeline Radio, Episode 115: Q&A with Sam Melnick @SamMelnick

By Matt Heinz, President of Heinz Marketing
About three years ago now we started producing a weekly radio program called Sales Pipeline Radio,(live every other Thursday at 11:30 a.m. Pacific).  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We’ve featured some great guests and have a line up of awesome content and special guests coming up as well.
We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes.  You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
In this episode, Brian Hansford, VP of Client Services at Heinz Marketing hosts Sam Melnick, VP of Marketing at Allocadia.
In this episode we’re talking about a mid-year Marketing Performance Management review.  As Sam says, “It all starts with the plan. So whether you’re planning for next