By Matt Heinz, President of Heinz Marketing
If you’re not already, I’d love for you to join me live every Thursday at 11:30 a.m. Pacific for an episode of Sales Pipeline Radio. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.
We were thrilled this last time to be able to talk to Raviv Turner, CEO at CaliberMind.
We entitled this episode: Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing
We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform.
Some highlights:
Your data strategy is your B2B growth strategy (quick overview of the paper)
Without a clear and concise data-driven marketing strategy,