Sales operations is universal, but not common

Announcing the release of the 2018 Sales Operations Optimization Report.
Sales operations has been a staple within sales organizations for almost 30 years. It may be a dedicated person, a full team or perhaps the activities of forecasting, territory planning and the like are spread throughout the organization.
Yet for as long as sales operations has been part of the sales landscape, there is still not a universal view of exactly what sales operations is, what it does and where it is heading next. What we do know is that it is undergoing significant change in many organizations.
Sales operations is increasingly in the spotlight as it becomes the de facto buffer between sales and IT, the home for new analytics and AI tools, the keeper of the CRM platform, and the miner of data. It is becoming much more specialized in many organizations. Traditionally home to anything that involved a spreadsheet, today’s