It’s time to put to rest the idea that the only thing you need to do to grow your business is to provide excellent customer service to your existing customers. You believe great customer service alone will prompt your customers to tell others and then you’ll get all the customers you want? Wrong!
If you believe that, you still think WeWork is a $50 billion dollar company, Theranos is going to revolutionize health care and the New York Jets are going to win the Super Bowl. Nope! It’s a sales myth lazy salespeople allow themselves to believe, so they don’t have to prospect.
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I am all in favor of great customer service. Believe me, it’s essential if you want to stay in business. I also agree that the easiest way to increase business is with your existing customers; however, I don’t believe for a moment that that’s enough to really
