By Tibor Shanto
It is not uncommon for people to use movies to make a point; those of us in the trade can all point to sales lessons learned at the movies. There are a lot of films that people like to point to as a means of highlighting a critical element of selling. While lists may vary, Dude, Where’s My Car? is probably not on many. But it is on mine, for one pivotal scene that all salespeople can learn from and adapt in some ways. Specifically, the “and then” scene at the Chinese food drive-through.
It’s clearly not the acting or the plotline. But if we tamp down some the schtick, there are valuable examples at play in that scene. The key is to repurpose it for selling something other than fast food, which doable here. It has lessons about both how we sell, and how we make our buyers
