Sales lessons from a virus

Urban crowds of people from above. This is entirely 3D generated image.
If you didn’t believe that we humans are connected before
COVID-19, you should now.
As you know, the virus has been transmitting itself exponentially through populations around the world. The only thing that has slowed its progress has been implementing some form of social distancing.
Social distancing is all about breaking the social network.
Idea transmission
Viruses need to transmit themselves from person to person to survive. They need to feed off hosts cells or they will die.
The same human connections that lets a virus spread and wreak havoc for us physically can bring some very good results . These same social networks can transmit information and ideas. In this case the transmission can be done without physical contact, telephone, Zoom etc.
One piece of information that can be transmitted through a human network is the idea to use your product or service.