I describe sales as not a solo activity, but as a team sport. A person asked me if I felt the same way about sales leadership being a team sport, and the answer is yes. It certainly is!
Leadership in any form is about influencing and raising up others. This applies significantly to the essence of what sales leadership is about. Sales leadership is about influencing customers and others, and it’s about raising them up to allow them to see and achieve opportunities they would never see on their own.
Read the last sentence again and ask yourself what it means to you. To me it means creating incremental opportunities.
If all we do is focus on base business and opportunities everyone else sees, then where is our leadership? Yes, leadership is needed in everything, but what I want you to aspire to be is someone who doesn’t just see opportunities, but also creates
