If you were to ask somebody to describe you in one word, what would they say? How different would their word be from how you describe yourself? Your reputation is your equity. Often, it is the reason the customer responds to or ignores you.
The image that the customer has of us in his/her head is what they use to filter everything we say. It is our image that causes the customer to be confident or skeptical about the claims we make. Sometimes, it is even our reputation that determines if a sale will be made.
We may say, “oh that person has an inflated ego,” or “they have tons of blindspots.” In this, we quickly point out other’s faults without taking a moment to look at ourselves and notice that we have similar defects. Leadership begins internal, but it definitely has external impact so we must be mindful of our image.
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