Sales Leaders Focus on Others

Real leaders focus on others. They don’t focus on themselves.
Recently, I was with Bob Burg, the author of the Go-Giver series of books.  (Yes, I strongly recommend you read every one of them.)  Bob personifies the leader who moves the focus away from himself.  Watch this 68-second video and you’ll quickly see what I mean:
 
Leadership is about helping others, and it’s about helping others in a way that lifts them up.  This is the same whether it be a person we manage or a customer to whom we are selling. The more we elevate the other person, the greater the receptivity of the message.  If you think this is nothing more than a “participation trophy” mentality, you’re mistaken.
It’s about finding the positive in what the other person is doing and building on it.
Sales and leadership are one in the same. You know I talk about the parallels between the two a lot,