Sales is ultimately successful only with marketing’s help — and vice a versa

Sales and marketing alignment remains a pervasive issue derailing selling organizations.
According to HubSpot research, one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” And this misalignment is costing B2B companies 10% or more of lost revenue annually.
Sales and Marketing Intersections
It may seem like sales and marketing are disparate departments, but in fact they should be considered more akin to offensive and defensive players on the same team.
Marketing can defend and uphold the brand sales is carrying toward the goal.
Marketing can block any unqualified prospects from sales’ zone.
Marketing can nurture quality leads and prepare sales’ buyers at every stage of the buying journey.
Marketing can keep the buyer from reaching the competitors’ content by gaining an unfair share of the market that sales can reinforce and run with.
When Sales and Marketing Are Playing on Different Sides
While effective sales and marketing alignment can reap tremendous awards