Sales Enablement: How Priorities Are Set Makes a Huge Difference

How you set the priorities in your personal life determines how you approach your life. If your job is your top priority, then your days will look very different compared to a person who makes their family life their top priority. And this life will be very different from someone who makes rescuing animals or their spiritual growth their top priority. It’s the same in sales enablement. How priorities are set for sales enablement leaders makes a fundamental difference, and it has a huge impact on the results that can be achieved with different approaches.
In 2017, 14.5% of our study participants reported to run enablement in a project manner, which means priorities are set for them, and enablement runs the projects and programs. Another 39.7% reported setting priorities in an informal way, 32.8% follow a formal way of setting priorities, and 13.1% reported that their priorities are set based ion