This blog post couldn’t be more timely! Last week, I introduced you to the inner workings of sales enablement, the concept of efficient enablement operations, to be precise. I defined its three areas: enablement governance (which is all about an enablement advisory board), enablement production processes and enablement analytics.
This week, the Sales Enablement Society announced its future structure, and it includes an advisory board. First of all, I am really happy that the Sales Enablement Society applies a proven practice to its own leadership model. And secondly, I am very happy, grateful and honored that I was named a member of the SES advisory board.
Now, let’s discuss why you as a sales enablement leader should take advantage of an advisory board as part of their enablement governance model.
Based on your sales enablement charter, an effective enablement governance model helps you to evolve your sales enablement function from a tactical to