Sales Enablement has become a trending topic in Sales. From a peek preview of CSO’s insights forthcoming Sales Enablement Report 2017, I have retained that 59% of the respondents claim to have some form of Sales Enablement. A search on LinkedIn for people having sales enablement skills – done on September 27, 2017 – produced 293 300 results. At the recent Sales 3.0 conference held in September 2017 in Las Vegas Sale Enablement was a prominent topic. Top Sales World held their first European Sales Enablement Summit this week. The Sales Enablement Society will hold their second conference later in October this year. From an article on LinkedIn reporting on academic research, I have retained 12 major definitions of Sales Enablement. Is there a need for a generally accepted definition?With so many “cooks in the kitchen”, there is a danger that the meaning of the term Sales Enablement becomes increasingly foggy.