• Skip to main content
  • Skip to footer

Top Sales World - inspiring the global sales community

  • Home
  • About
  • Contributors
  • Top Sales Books
    • Submit a Sales or Marketing Book 2025
    • Top Sales Books 2024
    • Top Sales Books 2023
  • JF Initiatives
    • Top Sales Articles
    • Top Sales Awards
    • Top Sales Futurists
    • Top Sales Leadership
    • Top Sales Magazine
    • Top Sales Library
  • Media Pack

Sales enablement confidence, revenue gap grows (report download + webinar)

Matt Heinz - 27 March 2018

The importance of sales enablement activities on sales growth has never been more evident, and the gap in results between those with and without formal sales enablement programs is widening, according to our third annual State of Sales Enablement benchmark report conducted jointly with Highspot.
Indicators from the 2018 State of Sales Enablement Report paint a clear picture of the impact formal sales enablement programs are having, and a roadmap for all B2B companies to implement similar measures to achieve similar results.
Specific findings include:
Nearly 70% of respondents reported that their company/team’s sales process was becoming more complex.
55% reported that their sales performance was being negatively impacted by the increasing level of sales process complexity.
Companies with distinct, integrated sales enablement platforms report significantly higher levels of sales team productivity and success.
Organizations who have invested in sales enablement platforms report a high level of satisfaction on the ROI of that investment.
This research reveals some of

Footer

Follow Us

  • LinkedIn
  • Twitter

Our Partners

Sandler
Assessments 24x7
Integrity Solutions
Kristie K. Jones
Kurlan & Assocs
Membrain
Mereo
Women SalesPro
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© Copyright 2010 - 2025 topsalesworld.com · All Rights Reserved · Contact· Privacy Policy · A JF Initiative