Sales Enablement – a case of promise unfulfilled?

As far as the state of sales enablement is concerned, I think it’s fair to say (and I hope that sales enablement professionals won’t mind me saying this) that many observers feel that it’s largely been a case of promise unfulfilled.
So I hope you’ll enjoy hearing what Scott Santucci, Skip Miller, Steve Crepeau and I had to say on the subject as we got together for a recent “Inside Sales Enablement” podcast to explore what the function now needs to do if it is to achieve its full potential…
Scott is known to many as the Godfather of the sales enablement movement, although there will always be some who wonder whether this should be interpreted from a parenting or a Mafia perspective.
Scott, Skip, Steve and I had the chance to discuss and debate the latest ground-breaking research by Scott’s Growth Enablement organisation into what sales enablement professionals think